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Brandon Selinsky: December 14, 2021
Trade dress constitutes a symbol or device within the meaning of 2 of the Trademark Act.[1] It encompasses the total image and overall appearance of a product, not just the packaging: the totality of the elements, including size, shape, color or...
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Brandon Selinsky: December 14, 2021
Can advertising on Youtube lead to copyright infringement? YouTube, the ubiquitous video-sharing website now owned by Google, has become a launching...
4 min read
Brandon Selinsky: December 14, 2021
Why can't I use my hometown as my brand? A trademark is part of your branding, a way to identify the source of your product or service. In many ways,...
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Brandon Selinsky: June 14, 2017
The CD Projekt Red company recently trademarked the word “Cyberpunk” in preparation for the release of the company’s latest franchise, Cyberpunk...
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Brandon Selinsky: September 19, 2014
Apple, Inc. presents a host of interesting case studies for anyone involved in international business, particularly in the area of international...
