Three Trademark Case Studies About Protecting Your Brand

Three Trademark Case Studies About Protecting Your Brand

A trademark is an intellectual property right that protects a company’s brand. The idea is to allow a producer of goods or services to distinguish their goods or services from those of a different producer. If you purchase a hamburger that comes in a bag with the McDonald’s arches on it, you know that burger came from McDonald’s, not Wendy’s. There are state, federal, and international trademark laws that interact with one another. These laws impact your business, whether you know it or not, and should be considered when developing a trademark strategy. Following are three cases that...