In the past ten years, social media platforms are the biggest growth story in the world.
Controversy usually follows success. Ask any big business or celebrity. Social media platforms like YouTube have both. Twenty years ago scandals played out in supermarket tabloids; now they play out online. Grainy images and suspiciously unbelievable headlines about Princess Diana and Madonna in the Enquirer have given way to streaming HD video documenting the idiocy of Jake and Logan Paul and the off-color rantings of Felix “PewDiePie” Kjellberg. The three (Brothers Paul and Kjellberg) collectively have more than 91 Million subscribers on YouTube, with a single video post routinely exceeding 10 Million views.